Innovation and Entrepreneurship
Routledge, 6 aug. 2012 - 272 pagini
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of a area crucial for today's world.
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American analysis areas automobile baby boom bank basic become century Citibank cost created creative imitation customers demographics designed DuPont Dymaxion House early ecological niche economic electrical engine enterprise entrepre entrepreneurial judo entrepreneurial management entrepreneurial society entrepreneurial strategies entrepreneurship entrepreneurship and innovation example existing business expected exploit failure Ford Ford Motor Company founder Fustest Georg Siemens German growing growth high-tech hospital incongruity industry innovative efforts innovative opportunity instance invention J. P. Morgan Japan Japanese Johnson & Johnson judo knowledge knowledge-based innovation Kondratieff labour later leadership look machine major manufacturing McDonald’s mini-mill Mostest organization personal computer policies practices process need product or service profits programme public-service institution reality requires result risk scientific social innovation specific structure successful innovation systematic things tion top management traditional unexpected success United venture World World War II