No Logo: No Space, No Choice, No JobsPicador, 24 nov. 2009 - 512 pagini A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author |
Cuprins
NO LOGO | 275 |
THIRTEEN Reclaim the Streets | 311 |
The Swoosh the Shell and the Arches | 365 |
Notes | 459 |
Appendix | 483 |
Reading List | 491 |
Alte ediții - Afișează-le pe toate
Termeni și expresii frecvente
activists adbusting Adidas advertising American anticorporate become billboards brand brand-based brand-name Burma campaign campus Cavite chains clothing codes commercial company's consumer cool corporate culture jamming Daishowa Disney economic employees export processing zones factories global groups human-rights idea industry Internet jammers Jordan Kathie Lee Gifford kids labels labor launched Levi's living Liz Claiborne logos look magazine mall managers manufacturing marketing McDonald's McLibel Michael Michael Jordan Microsoft million movement multinationals Nike Nike Town Nike's North America organizers outlets percent Phil Knight political protests Reclaim the Streets Reebok retail says schools selective purchasing sell Shell shift shoes sneakers space sponsored sponsorship Starbucks street parties superbrands superstore sweatshop swoosh synergy target temps tion Tommy Hilfiger town trade turned union University wages Wal-Mart workers York young
Pasaje populare
Pagina 118 - The multinational corporation operates in a number of countries, and adjusts its products and practices in each - at high relative costs. The global corporation operates with resolute constancy - at low relative cost - as if the entire world (or major regions of it) were a single entity; it sells the same things in the same way everywhere.
Pagina 373 - Marcos is gay in San Francisco, black in South Africa, an Asian in Europe, a Chicano in San Ysidro, an anarchist in Spain, a Palestinian in Israel, a Mayan Indian in the streets of San Cristobal, a Jew in Germany, a Gypsy in Poland, a Mohawk in Quebec, a pacifist in Bosnia, a single woman on the Metro at 10 pm, a peasant without land, a gang member in the slums, an unemployed worker, an unhappy student and, of course, a Zapatista in the mountains'.4 In other words, he is simply us: we are the leader...
Pagina 356 - Saul D. Alinsky, Rules for Radicals: A Pragmatic Primer for Realistic Radicals (New York: Vintage, 1971), pp.
Pagina 145 - I fear that the productions of democratic poets may often be surcharged with immense and incoherent imagery, with exaggerated descriptions and strange creations; and that the fantastic beings of their brain may sometimes make us regret the world of reality.
Pagina 24 - For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product.
Pagina 230 - My concern," said famed Harvard economist Jeffrey D. Sachs, "is not that there are too many sweatshops but that there are too few ... those are precisely the jobs that were the stepping stones for Singapore and Hong Kong...
Pagina xxiv - Klein sees anti-corporate opposition making use of such webs like spiders: the image strikes me as a fitting one for this Web-age global activism. Logos, by the force of ubiquity, have become the closest thing we have to an international language, recognized and understood in many more places than English.
Pagina 225 - ... faced with unionization drives or new collective bargaining situations. According to one of the most comprehensive and systematic studies of unionization campaigns in the post-NAFTA period, this type of workplace extortion has taken a variety of forms: specific unambiguous threats ranged from attaching shipping labels to equipment throughout the plant with a Mexican address, to posting maps of North America with an arrow pointing from the current plant site to Mexico, to a letter directly stating...
Pagina 23 - Nike, for example, is leveraging the deep emotional connection that people have with sport and fitness. With Starbucks, we see how coffee has woven itself into the fabric of people's lives, and that's our opportunity for emotional leverage...
Referințe la această carte
Splintering Urbanism: Networked Infrastructures, Technological Mobilities ... Stephen Graham,Simon Marvin Nu există previzualizare disponibilă - 2001 |