No Logo: Taking Aim at the Brand BulliesKnopf Canada, 4 dec. 2000 - 512 pagini The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign. |
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activists Adbusters Adidas advertising American anticorporate become billboards brand brand-name Brent Spar Burma campaign campus Canada Cavite chains China clothing codes commercial company's consumer cool corporate countries culture jamming Disney economic employees export processing zones factory garment global human rights Indonesia industry Internet jammers Jordan kids labels labor launched Levi's living logo look magazine mall managers manufacturing marketing McDonald's McLibel Michael Michael Jordan Microsoft million movement multinationals National Nike Nike Town Nike's Ogoni organizers outlets part-time Pepsi percent Phil Knight political protest Reclaim the Streets Reebok retail says schools sell Shell shift shoes sneakers space sponsored sponsorship Starbucks street parties superbrands superstores sweatshop swoosh synergy teens temps Tommy Hilfiger town trade turned union University wages Wal-Mart Wall Street Journal workers York young