No Logo: Taking Aim at the Brand Bullies
Vintage Canada, 2000 - 490 pagini
The hotly debated report from the frontlines of mounting backlash against multinational corporations.
A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
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LibraryThing ReviewComentariu Utilizator - bkinetic - LibraryThing
Modern corporate avarice takes many different forms and all are brought into the light of day in No Logo. Naomi Klein illustrates how corporate entities have ceased to be factories that make things ... Citiți recenzia completă
LibraryThing ReviewComentariu Utilizator - willszal - LibraryThing
"No Logo" is a phenomenally-impressive first work from Naomi Klein. Written in the '90s about the rise of brands which sold ideas as opposed to corporations selling products, it could not be more ... Citiți recenzia completă
The Creation of Commercial Utopias
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