No Logo: Taking Aim at the Brand Bullies

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Vintage Canada, 2000 - 490 pagini
The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
 

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LibraryThing Review

Comentariu Utilizator  - bkinetic - LibraryThing

Modern corporate avarice takes many different forms and all are brought into the light of day in No Logo. Naomi Klein illustrates how corporate entities have ceased to be factories that make things ... Citiți recenzia completă

LibraryThing Review

Comentariu Utilizator  - willszal - LibraryThing

"No Logo" is a phenomenally-impressive first work from Naomi Klein. Written in the '90s about the rise of brands which sold ideas as opposed to corporations selling products, it could not be more ... Citiți recenzia completă

Pagini selectate

Cuprins

VE Patriarchy Gets Funky
Lutal Foreign Policy
THIRTEEN Reclaim the Slrecis 311
Students and Communities Join the Fray 397
Notes 447
Reading Ust 479

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Despre autor (2000)

NAOMI KLEIN is an award-winning journalist, columnist, and author of the New York Times and international bestsellers The Shock Doctrine, No Logo, This Changes Everything, and No Is Not Enough. A Senior Correspondent for The Intercept, reporter for Rolling Stone, and contributor for both The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture, and Feminist Studies at Rutgers University. She is co-founder of the climate justice organization The Leap.

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