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Blue Ocean Strategy: How to Create…
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (original 2005; edition 2005)

by W. Chan Kim

MembersReviewsPopularityAverage ratingMentions
2,278276,831 (3.76)4
Although controversies surround this book for being descriptive instead of prescriptive, it provides some good frameworks to start brainstorming, lay a basic foundation & avoid the overlooking of obvious factors. Strategy formulation is very in depth offering some tools to compare & usage of charts encourage visual cues to break from competition by rethinking parameters. ( )
  kushal.gupta | Aug 4, 2013 |
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If you need a catalyst to move your business in a different direction, this book is an essential read. ( )
  Jacquie_S | Oct 1, 2023 |
Blue Ocean Strategy Lessons and Key Takeaways :

1. “Blue oceans in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.” (Kim p. 4). Find an untapped market space in creating original and unique works especially in poetry that speak truth to power and is honest and moving in its rendition of speak for itself alone.
2. “In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.” (Kim p. 5). Set the rules of the game for your works such as in depth reading, research, and writing and citing your work along the way. Work well with others regardless of how they view your work. Write poetry that is beautiful and unique in your own way. Don’t look at other people’s works or poetry. Write from the heart and dig deep into your characters and the stories they want to tell. Read widely across different disciplines and areas.

Biggest Takeaway :

Life is too short to not create something beautiful. Remember to create joy in every company you work with because happiness and inner contentment in business life and work life are essential for creating a unique and vital company that stand out in terms of respect and giving back to the communities they serve.

Quote in Summary :

« Create works with joy and appreciate the simple moments of working so that you grow in time and you let your work stand out above excellent in the way you deal with unique ways of sharing your first love : poetry. » ( )
  Kaianna.Isaure | Feb 1, 2023 |
This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less interesting to the mass market because it includes mostly “how to” vs colorful examples, though. ( )
  octal | Jan 1, 2021 |
I was gifted a hardcover copy, and purchased a Kindle edition, so I could gift the hard cover. ( )
1 vote jwilker | May 23, 2018 |
"Đây sẽ là cuống sách kinh tế khiến bạn phải tự hỏi lại mình về mọi thứ mà bạn biết về điều kiện để có được những thành công chiến lược, bởi vì, trong đó W. Chan Kim và Renée Mauborgne đã chỉ ra rằng, trong khi hầu hết các công ty đều cạnh tranh với nhau trong những ""đại dương đỏ"" hạn hẹp như vậy, thì chiến lược cạnh tranh đối đầu ngày càng không thể tạo ra sự tăng trưởng có lợi nhuận trong tương lai.
Đây là cuốn sách viết ra nhằm thay đổi tư duy chiến lược cho các giám đốc, nhà lãnh đạo doanh nghiệp với một chiến lược đơn giản: hãy bơi trong luồng nước rộng. Các công ty đang phải vật lộn cạnh tranh trong đại dương đỏ hẳn sẽ làm tốt hơn nếu học hỏi và làm theo ""Chiến lược đại dương xanh""." ( )
  Phuong_Susu | Apr 4, 2016 |
Although controversies surround this book for being descriptive instead of prescriptive, it provides some good frameworks to start brainstorming, lay a basic foundation & avoid the overlooking of obvious factors. Strategy formulation is very in depth offering some tools to compare & usage of charts encourage visual cues to break from competition by rethinking parameters. ( )
  kushal.gupta | Aug 4, 2013 |
Blue Ocean Strategy really opened my eyes to a new way of looking at strategy. Although each of the companies highlighted in the book were not new information for me, I had never thought about what they've accomplished in terms of a Blue Ocean Strategy. This book takes something that any business person knows intuitively and puts it into a concrete methodology that can be applied in your own business.

One such methodology is the Eliminate-Reduce-Raise-Create grid. Since reading that chapter, I've been applying the grid to nearly everything I've come across. It is a great way to have a fresh look at just about every aspect of your business. Look at your competition and identify what they are doing that can be completely eliminated without damaging your value to customers. For Southwest Airlines, it was seat assignment. Then look at what you can reduce that will set you apart. Again, for Southwest, it was meals. Now, although serving peanuts instead of a full meal is common-place today, when Southwest started doing it, it was a completely new idea. Next, look at what you can raise. What is your competition doing that you can do better, but that will also raise the value for your customers? For Southwest, it was the level of service. Southwest is known for their great customer service. Finally, what can you create that your competition isn't doing? Southwest created the short point-to-point departure system that made shorter trips more affordable for everyone.

There are a lot of other tools in this book that any business owner or corporate department manager can quickly apply and improve in their own business. ( )
  buildingabookshelf | Feb 18, 2012 |
Another very important framework for entrepreneurs to have in their toolbox. Helpful methodology to achieve differentiation for your new offering as an entrepreneur.
  elliotc | Oct 15, 2010 |
Should be required reading for all managers.Where traditional strategy approaches (such as the balanced scorecard) lay out an approach whereby performance can be improved for those that use it, this book describes an approach which really does get to the heart of why companies are successful even if they aren't consciously following this framework.This book also gives practical and powerful tools which can be used to develop strategy. The proof will be whether companies can use them as part of the planning process to create strategic moves, or that the idea will refuse to be more than a way to explain success that was driven more instinctively.If nothing else it helps understanding of what makes for the most successful strategies, and gives you a vocabulary that you can apply to your own organisation. Highly recommended. ( )
  ennui2342 | Jan 7, 2010 |
This book had me for the first part and lost me for the second. The first half of the book explains Blue Ocean Strategies. Go where your competitors aren't sounds impossible. It is not. And being reminded in such a compelling and forceful way was well worth the price of admission. The implementation guide is clearly created by smart academics. It is too ivory tower and not nearly enough throw the computer on the ground and figure it out. Way too complicated, these are Harvard guys after all (LOL). I walked away thinking no way you could go through the exercise without a consultant (which may be the point), but it doesn't matter as there is plenty of useful, actionable stuff in the first half. ( )
  ScentTrail | Mar 11, 2009 |
How do you take your company to the next level of success? Stop trying to compete in the traditional marketspace and branch out into uncharted waters. This book is a series of examples of companies like Cirque du Soleil that have used this model to great success. A little dry at times this doesn't seem to be the scientific study that I wish it was. Could use more evidence and research to back up the theory. ( )
  kpickett | Jul 23, 2008 |
Interesting and thought-provoking. ( )
  cameling | Jul 2, 2008 |
This was a good book, but once you understand the concept of a blue ocean strategy, the rest of the book is repetative. ( )
  joelhalpin | Jun 14, 2008 |
While not terribly robust academically, it illustrates a great framework for thinking about innovation and change in business. This is the best read on that subject that I've seen that really shows what I know to be true in practice. Really explains how to use something old like the Michael Porter structural analysis of industries for inventive creative solutions to transform boring dumb industries. ( )
  brett_in_nyc | Apr 26, 2008 |
Starts out criticizing "Built To Last" by saying that companies are not the proper "atom" to evaluate... H-P did well, but didn't even keep up with its market.

The proper "atom" to evaluate is initiatives. Initiatives allow you to see how to really prosper.

I think I agree with the assessment that this book is more of a description of how things *could* be than a how-to manual, but even that's a useful service since it adds another type of story to the "Business Narrative" ( )
  dvf1976 | Apr 24, 2008 |
This was an interesting overview of how disruptive strategies have helped drive success for companies like Dell, Southwest, etc. The strategy canvas framework was the most valuable part of the discussion, but as the author tried to turn a backward looking analysis of blue ocean strategies that worked into a forward looking strategy for creating your own blue ocean strategy, things became a little less useful. ( )
  pc_cambridge | Sep 26, 2007 |
A little unrealistic from my perspective. This is in the top echelon of business books, no doubt. However, I thought it was a little idealistic in its portrayal that any business can seek and find a blue ocean strategy, that the concept is original, and somewhat trivializes switching out revenue. I thought the concept of competing against substitutes using a new business model was a recast of Michael Porter, with a dash of the Innovator's Solution by Christensen. It seemed to not be written by CEO's but more like consultants or theoreticians who'd found a trend or phenomenon, rather than how -- if you own or run an existing business - can you rip it toward Blue Ocean. This will be a great book if you like Jim Collins or Christensen or generally business books, but moreso if you are aspiring rather than existing CEO. ( )
1 vote shawnd | Jul 20, 2007 |
This book for me basically had three parts. The first part on the concept of the strat canvas which I felt was the most useful. This was followed by a second part on the ways to find blue ocean markets - not as useful but still useful. The third part was more of the same - stuff about getting buy in and strategic alignment. I guess it was included for comprehensive-ness of the book? ( )
  ndrewtan | Oct 14, 2006 |
This is a fantastic book. There are a couple chapters that are weakened only by the continuing reliance on a single case study. Outside of that though, this book gets straight to the point and is very well written and easy to understand. ( )
  papskier | Sep 10, 2006 |
4 ( )
  ronchan | Nov 14, 2016 |
Recommended by Amit
  decore | Feb 20, 2014 |
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  EDHSLC | Feb 10, 2016 |
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